Fjallraven Sustainability & Sustainable Products

As an outdoor company, Fjällräven are aware the impact that each one of use has on the environment around us and do the utmost to keep our environmental footprint as small as possible. From design, materials to manufacture it is in the forefront of their mind.


Fjällräven design garments with you and the environment in mind. Using timeless styles, with functionality and longevity at the forefront. Each piece is tried and tested vigorously, ensuring it will last from season to season, and can eventually be recycled.


Fjällräven balance a material’s functionality and efficiency with the  environmental impact. When possible they will use recycled organic and renewable materials. Traceability of all natural materials is a priority and animal welfare is of the upmost importance.

Eco-Conscious Products

Amongst their long list of hard-wearing and outdoor centred products, Fjällräven have been busy making eco-friendly products to help lessen their impact on the environment. 


Sustainable Fjallraven Re-Kanken

A modern answer to the traditional and classic Kånken, the Re-Kånken is entirely made from recycled polyester that is equal to 11 plastic bottles! Their special SpinDye technology also means that less water, chemicals, and energy are used in the production of each bag.


Sustainable Fjallraven Re-Wool Kanken

Another eco-friendly twist on the Kånken, the Re-Wool uses recycled wool to make up this special edition of a classic, meaning that Fjällräven doesn't have to use as much virgin wool. It also makes for a unique finish and texture on the final bag!

G-1000 Eco

Sustainable Fjallraven G-1000 Eco

You may be familiar with Fjällräven's revolutionary G-1000 material that first featured in their Greenland range, however, the brand are slowly introducing their new eco-friendly version G-1000 Eco. Instead of using standard polyester and cotton, this new material uses recycled polyester and organic cotton that prevents these materials from ending up in landfill!

Eco-Ethics & Manufacturing

Fjällräven are fully committed to improve working conditions, reduce environmental impacts and eradicate mal-practice and corruption. They are members of both the Sustainable Apparel Coalition and Fair Labor Association and are signed onto the UN Global Compact.


They have a long-term goal to reduce the environmental impact on the planet. Fjällräven are currently climate compensating some of their product range, such as the Eco-Shell garments. They support renewable energy projects that have been verified by the UN and certified according to the Gold Standard, an independent quality assessment of carbon dioxide emission reduction projects. Their goal is to reduce our CO2 emissions by 25% by 2020 and become completely carbon neutral by 2025.