SUSTAINABILITY

Man wearing a Fjällräven jacket, trousers, and boots stands on a wooden deck with a dog, overlooking a forest and lake.

As an outdoor company, Fjällräven is aware of the impact each of us has on the environment around us and does the utmost to keep our environmental footprint as small as possible. From design and materials to manufacture, it is at the forefront of their minds.

Design

Fjällräven designs garments with you and the environment in mind. Using timeless styles, with functionality and longevity at the forefront. Each piece is rigorously tested, ensuring it will last from season to season and can eventually be recycled.

Materials

Fjällräven balances a material's functionality and efficiency with its environmental impact. When possible, they will use recycled organic and renewable materials. Traceability of all natural materials is a priority, and animal welfare is of the utmost importance.

Eco-Conscious Products

Amongst their long list of hard-wearing, outdoor-centred products, Fjällräven have been busy developing eco-friendly products to help lessen their impact on the environment. 

Re-Kånken

Three Fjällräven Re-Kånken backpacks in green, pink, and yellow displayed against a textured green background.

A modern answer to the traditional Kånken, the Re-Kånken is made entirely from recycled polyester, equivalent to 11 plastic bottles! Their special SpinDye technology also means that less water, chemicals, and energy are used to produce each bag.

Re-Wool

Fjällräven Re-Wool Kånken laptop backpack in grey, displayed on a pile of recycled wool fibres against a light background.

Another eco-friendly twist on the Kånken, the Re-Wool uses recycled wool to make up this special edition of a classic, meaning that Fjällräven doesn't have to use as much virgin wool. It also makes for a unique finish and texture on the final bag!

G-1000 Eco

Close-up texture of Fjällräven G-1000 Eco material in olive green, showing the durable and tightly woven fabric surface.

You may be familiar with Fjällräven's revolutionary G-1000 material, which first featured in their Greenland range; however, the brand is slowly introducing its new eco-friendly version, G-1000 Eco. Instead of using standard polyester and cotton, this new material uses recycled polyester and organic cotton, which prevents these materials from ending up in landfills!

Eco-Ethics & Manufacturing

Fjällräven is fully committed to improving working conditions, reducing environmental impacts, and eradicating malpractice and corruption. They are members of both the Sustainable Apparel Coalition and the Fair Labour Association, and are signatories to the UN Global Compact.

 

They have a long-term goal of reducing the planet's environmental impact. Fjällräven is currently climate-compensating some of its product range, such as the Eco-Shell garments. They support renewable energy projects that have been verified by the UN and certified under the Gold Standard, an independent quality assessment of carbon dioxide emission-reduction projects. Their goal is to reduce our CO2 emissions by 25% by 2020 and become completely carbon neutral by 2025.