Back view of an adventurer wearing a Fjällräven jacket with a logo visible on the sleeve, assisting a fellow hiker adjusting a cap against a warm sunset backdrop.

G-1000: A History

Experience the legacy of Fjällräven's G-1000 fabric, revolutionising outdoor gear since 1968. From its inception with the iconic Greenland Jacket...

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The History of Fjällräven

Fjällräven founder, Åke Nordin was born. His birthplace of Örnsköldsvik combined rolling hills, deep forests and sheltered coastline. It was the perfect playground for a young, curious Åke and planted the seed for his future endeavours.

Greenland Jacket Created

Created as a result of a Scandinavian expedition to Greenland that left the explorers unsatisfied with their clothing, Åke Nordin solved their problems with a revolutionary jacket that was windproof, waterproof, breathable and set the standard for outerwear.

The Birth of Kånken

Designed specifically for schoolchildren at its time of release, the bag revolutionised the old-fashioned shoulder bags that were favoured at the time, improving the posture and reducing the backpain they experienced.

Fjällräven Manchester Store Opens

Following a successful partnership with Fjällräven, My Fox Bag opened the brand's first ever UK store in the heart of Manchester. We continue to run and operate the store on behalf of the Arctic Fox brand, supplying our customers with everything from Kånken to the Expedition Series.

Fjällräven Kånken Backpack, Bag, Clothing & Accessories

Alongside running the Fjällräven Manchester store, My Fox Bag continues to proudly provide the very latest collections to our customers from all across the world.