
My Fox Bag Blog: Jackets Perfect for Your Spring Adventures
Due to the ever-changing nature of spring weather, the team at My Fox Bag have put together a handy little...
Read moreDue to the ever-changing nature of spring weather, the team at My Fox Bag have put together a handy little...
Read moreWhat better gift than to make someone enjoy nature even more with the perfect outdoor gear? Find presents for the...
Read moreFjällräven founder, Åke Nordin was born. His birthplace of Örnsköldsvik combined rolling hills, deep forests and sheltered coastline. It was the perfect playground for a young, curious Åke and planted the seed for his future endeavours.
Created as a result of a Scandinavian expedition to Greenland that left the explorers unsatisfied with their clothing, Åke Nordin solved their problems with a revolutionary jacket that was windproof, waterproof, breathable and set the standard for outerwear.
Designed specifically for schoolchildren at its time of release, the bag revolutionised the old-fashioned shoulder bags that were favoured at the time, improving the posture and reducing the backpain they experienced.
Following a successful partnership with Fjällräven, My Fox Bag opened the brand's first ever UK store in the heart of Manchester. We continue to run and operate the store on behalf of the Arctic Fox brand, supplying our customers with everything from Kånken to the Expedition Series.
Alongside running the Fjällräven Manchester store, My Fox Bag continues to proudly provide the very latest collections to our customers from all across the world.